National Garden Bureau Announces Featured Plants for its “Year of the” Program
The National Garden Bureau (NGB) has announced the four plant classes that will be featured in its 2018 “Year of the” program.
• For bulb crops, 2018 will be the Year of the Tulip
• For annuals, 2018 will be the Year of the Calibrachoa
• For vegetables/edibles, 2018 will be the Year of the Beet
• For perennials, 2018 will be the Year of the Coreopsis
NGB’s announcement comes in advance of Cultivate’17, where attendees are encouraged to stop by booth #1313 to learn more about the comprehensive “Year of the” program.
As always, the National Garden Bureau Board of Directors selects crops specifically for the North American market that are easy to grow and genetically diverse, with a lot of new varieties to choose from. Breeders, brokers, seed companies, growers, and garden retailers throughout the U.S. and Canada are encouraged to highlight these flowers and plants when planning their marketing for the 2018 season.
Both NGB members and non-members are encouraged to take advantage of the publicity this program generates by using the “Year of the” logos in their 2018 catalogs, websites, advertisements, and other marketing materials.
By mid-November 2017, NGB will have photos of numerous varieties of all four crops (provided by NGB members) posted on its website. NGB also provides PDF’s of fact sheets, flyers, handouts, signage, etc. After November 15, all of the above can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.
For more information about the “Year of the” program and/or membership in National Garden Bureau, contact Diane Blazek.