Toledo-Ohio-based Hoen’s Garden Center devotes a significant portion of its store to a consumer trend, miniature gardening.
Most garden centers taking advantage of a hot trend will create eye-catching displays with tie-in products nearby. Hoen’s takes the concept to a much higher level by creating a department-sized space all centered upon miniature gardening.
Everything a customer needs to create a miniature garden can be found here, from containers to figurines, from plants to growing media. Think of it as a Build-A-Bear store concept for fairy gardening. Hoen’s reports its sales of all the items rose significantly.
The concept can work for any consumer trend, like vegetable or container gardening.