Jennifer Dennis
Jennifer Dennis is an associate professor at Purdue University. She can be reached at [email protected].
Consumer Interest In ‘Green’ Plants
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, […]
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. […]
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources […]
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and […]
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of […]
Containers: Paper Or Plastic?
Sustainability has become a commonly discussed topic within the floriculture industry. Few studies, however, have quantified whether conversion […]
Consumer Perceptions Of Sustainably Produced Poinsettias
Greenhouse growers across the United States continuously hear the word “sustainability” and often speculate whether this is another […]