PanAmerican Seed Making Select Varieties Available for Early Sale

Posted by Brian Sparks|October 20, 2018

Petunia ‘Easy Wave Lavender SkyBlue’ (PanAmerican Seed)

PanAmerican Seed has released a select group of new 2020 introductions for sale, as a way of providing growers a chance to purchase larger quantities and sell the latest seed genetics during the 2019 spring season rather than only offering small quantities for sampling. This early-release timeline closes the loop on the company’s strategy to trial with growers before introduction to confirm performance and encourages growers to use the best new varieties a year in advance of traditional availability timelines.

The early sales list includes varieties from all of PanAmerican Seed’s product categories: annuals, perennials, edibles, cut flowers, and potted plants. From cool- to warm-season varieties, distributors can sell seed or provide trial seeds to their greenhouse customers. The timing is also ideal, as the main production period for early-spring and spring crops is just starting in many markets. Some varieties do not require long days, so winter and early-spring production is not an issue.

“It is important that our growers have access to our newest genetics as soon as we have the seed in stock, along with relevant growing information and marketing support,” says Scott Rusch, Product Development Director at PanAmerican Seed. “We are excited to offer 31 new varieties a year ahead of the traditional industry timelines. The improvements that our breeders, product managers, and trial collaborators have seen for the last several years solve key grower challenges. We also have several innovative new products that will help growers generate interest with consumers and landscapers.”

To see the full list of 2020 early sales products, go to PanAmSeed.com/newvarieties. Watch for further 2020 releases in the new year and closer to California Spring Trials in March 2019.