Axiom
2025 New and Novice Gardener Survey Reveals Newcomer Priorities
Axiom Marketing’s annual survey shows less time and money spent on gardening for new and novice gardeners.
Annual 2025 Gardening Outlook Study Reveals Trends for the New Year
Axiom Marketing has released its annual 2025 Gardening Outlook Study that shows increasing interest, especially from young consumers.
2024 Lawn and Gardening Watering Ban Survey Research Published
Survey results reveal that home gardeners are concerned about long-term lawn and plant survival, and water costs.
Study Shows New Gardeners Will Continue to Plant and Spend More in 2024
High satisfaction and success among new gardeners signal bigger gardens, increased garden product purchases, and more time spent gardening this coming year, according to Axiom Marketing.
Good News for 2024: Consumer Focus on Gardening Likely to Continue Rising
New research from Axiom Marketing shows that home gardeners will spend even more time and money, plant more, and expand their gardens in 2024.
Gardening Insights Survey: New Gardeners Are Sticking Around and Spending More
Weather and the economy created a slower 2022, but gardeners still plan to plant in 2023, according to Axiom’s newly released Gardening Insights Survey.
Huge Growth in Home Gardening Likely to Carry Over into 2021
A new survey shows gardeners of all ages will be back digging in the dirt this year.
Great News for Horticulture: Home Gardening to Grow in 2021
A new survey indicates homeowners and their families will be back digging in the dirt next year.