TrueHarvest Farms: A Hydroponic Success Story Powered by IIVO

TrueHarvest Farms, LLC is a controlled-environment hydroponic greenhouse in Belton, Texas, USA, specializing in leafy greens. Starting its operations in 2017 with a deep dedication to sustainability and effective use of resources, the establishment now extends over an area of 36,000 square feet.

TrueHarvest is a clear example of how technology has revolutionized traditional growing methods.

“We feel like we can make the world change. We feel like we can educate a generation to let them know that there’s a different way to farm.” says Jason Maks, CEO of TrueHarvest Farms. He emphasizes that this vision is centered around the efficient use of water and faster market delivery of products, demonstrating a sustainable alternative to conventional growing practices.

A significant aspect of TrueHarvest Farms’ success is the integration of IIVO by Hoogendoorn Growth Management. This innovative climate control system has revolutionized their operational capabilities, giving them a competitive edge in the marketplace. Jason further explains, “IIVO gives us the ability to manipulate a lot of characteristics within the climate that prior we could not. It’s really just given us ultimately what we feel is a competitive advantage.”

The IIVO system not only suggests optimal actions based on a comprehensive data set but also functions as, as Jason considers, an “assistant to growers,” enhancing the efficiency and precision of climate management. This cutting-edge technology enables the growing team to concentrate on improving crop quality with the confidence that climate control is autonomously managed, resulting in substantial labor cost savings and improved overall productivity.

Dominick, the Head Grower at TrueHarvest Farms, attests to the transformative impact of IIVO on daily operations. “IIVO has simplified my days drastically. I know that things are going to work. I know that the computer is going to tell the greenhouse how and when to function properly,” Dominick explains. This undoubtedly gives growers more freedom and time away from the computer, allowing them to spend more time in the field.

The support provided by our colleagues at Hoogendoorn USA was also acknowledged. “The level of service that Hoogendoorn provided during the integration of IIVO was exceptional. Any questions we had about configuration or stalling was answered and addressed on the spot.”

Looking ahead, TrueHarvest Farms intends to strengthen its collaboration with Hoogendoorn and broaden the integration of IIVO to oversee various facilities and sites. This evolution is propelled by its unwavering commitment to delivering pure, nutritious produce to households and its continuous dedication to sustainability and community health.