Introducing másData, an AI-Powered Labor Management Platform
másData, a AI-powered platform to assist with seasonal hiring, is the result of a strategic joint venture between másLabor and LaborMex. | másLabor and LaborMex
másLabor and LaborMex have announced a joint venture that leverages decades of industry experience and expertise from both companies. This partnership combines subject matter experts and cutting-edge technology to deliver seamless workforce solutions across North America.
Introducing the másData Platform
The joint venture introduces a pioneering online platform, másData, designed to enhance the customer experience in various areas. By integrating the visa application technology and knowledge base from másLabor with the power of LaborMex’s H2 Organizer platform, másData creates end-to-end process automation and client visibility throughout the labor recruiting process. Services also include worker onboarding and worker training, centralizing many HR processes, and the ability to track workers’ locations and activities in real-time.
In short, másData supports employers and workers with the right tools to meet the appropriate H-2A and H-2B visa requirements, serving as a go-to platform for managing a temporary workforce across borders.
An infographic on the másData AI-powered enterprise platform. | másLabor
“With more than two decades of experience in helping businesses manage their seasonal worker needs, we’ve joined forces with LaborMex to recruit labor in Mexico, and indeed anywhere, for our clients and proudly offer másData as a comprehensive, best-in-class platform that will enhance our customers’ experience in all facets related to the hiring and management of seasonal workers,” says Chris Ball, másLabor CEO. “Whether they are in the business of agriculture, hospitality, construction, seafood, or even the professional services covered by H-1B visas, it’s crucial that employers understand there are efficient, legal processes for obtaining proper labor certifications for foreign workers and managing a temporary workforce. másData is that one-stop home for it all, now with enhanced capabilities for facilitating workforce solutions in Mexico and beyond.”
másData Platform Capabilities and Features
In addition to digital client onboarding and visa process case management tracking, features of the másData platform include:
- Comprehensive Digital Repository: A secure, centralized hub for all documentation, accessible 24/7, ensuring compliance and eliminating paperwork hassles.
- Real-Time Updates and Notifications: Instant alerts on application status, regulatory changes, and worker movements, keeping all stakeholders informed and compliant.
- Seamless Cross-Border Management: Effortlessly handle workforce logistics between the U.S. and Mexico, streamlining international operations.
- Automated Compliance Checks: Continuous monitoring and updates to ensure adherence to ever-changing regulations in both countries.
- Multi-Language Support: Real-time translation services to facilitate clear communication between employers and workers, breaking down language barriers.
- Smart Onboarding and Training: Interactive, AI-guided modules for efficient worker orientation and skill development.
- Mobile-First Design: User-friendly app for both employers and workers, providing access to all features on the go.
- Automated Reporting: Generate comprehensive reports for audits, performance tracking, and strategic planning with a single click.
“másData is a paradigm shift in how we approach workforce management across borders,” says Ball. “By leveraging AI and our combined decades of expertise, we’ve created a solution that not only simplifies the process for employers but also enhances the experience for workers. From initial recruitment to ongoing management, másData provides a seamless, efficient, and compliant solution that’s continuously evolving to meet the needs of our clients in real-time.”
“The process of labor certification and managing a temporary foreign workforce can be complicated, even intimidating, but másData provides an accessible, user-friendly experience for our clients, helping users manage and comply with even the most complex administrative and regulatory hurdles,” Ball adds. “Our joint venture with LaborMex allows us to offer unparalleled expertise in both the U.S. and Mexican markets, providing a truly comprehensive solution for businesses operating across North America.”
“The collaboration between másLabor and LaborMex represents a key milestone in the industry, combining decades of experience, deep market knowledge, and innovative technology to address the evolving needs of businesses in an increasingly globalized workforce landscape,” says Lydia Hock, founder of LaborMex. “We’re excited to contribute the H2 Organizer platform to the másData ecosystem, showcasing how strategic technology partnerships can benefit the entire industry. This collaboration brings tremendous value to másLabor’s clients and showcases the power of the H2 Organizer platform to serve agency partners with customized solutions tailored to their unique needs.”
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