2025 Home Garden Conference Puts Focus on New Gardening Trends
Participants at the 2025 Home Garden Conference (HGC). | Fleuroselect
The 2025 edition of Fleuroselect’s Home Garden Conference (HGC) brought more than 90 participants from 12 countries together in Münster, Germany.
Hosted by Bruno Nebelung, celebrating its 100-year anniversary, HGC 25 offered exclusive views behind the scenes of one of Europe’s leading seed suppliers and created a lively forum for shaping the future of home gardening.
Tradition Meets Technology: Behind the Scenes of Bruno Nebelung
Founded in 1925, Bruno Nebelung GmbH is a family-owned business from the Münsterland region with 100 years of experience in supplying high-quality seeds, bulbs, and young plants. The company is well-known for its established brands Kiepenkerl and Sperli, which offer a wide range of flower and vegetable seeds in their distinctive pictorial packets.
The conference began at Bruno Nebelung’s headquarters in Everswinkel, where delegates experienced the full funnel of seed sales from presentations on the 100-year history of the company and its latest assortment developments to a guided tour through its facilities. Attendees were led through Nebelung’s impressive seed packaging, storage, and order-picking operations, which cover 20.000 square meters.
The afternoon continued with the exploration of its Qualitätsgarten (trial gardens) in Füchtorf, where attendees explored colorful flower displays and thriving vegetable beds, as well as the Fleuroselect Gold Medal winners and Year of the Begonia display.
Healthy Soils and Strong Brands: What’s New in Home Gardening
The second day focused on sustainability in horticulture and the future of the seed industry. Ruth Cramer from Let it Grow illustrated how soil composition affects nutrient retention, while Pier Oosterkamp from Ecostyle discussed how plants rely on microorganisms for strength and stress resistance.
Arnold Wittkamp from Thursd emphasized the importance of defending horticulture’s green image, positioning new seed varieties as both innovations and opportunities to shape the industry’s perception.
The conference further highlighted the role of e-commerce and digital brand building. Frantisek Haba from Loukykvět shared insights on personalizing online seed sales through custom-built software and gave an outlook on what could be possible in the near future by implementing artificial intelligence (AI) tools.
Britta Wiehmeier from Bruno Nebelung described how its webshop became a brand portal, connecting with customers emotionally through content marketing. Lydia Frotscher from the International Garden Exhibition 2027 (IGA) wrapped up the conference by showcasing its ongoing greening projects in the German Ruhr area, ahead of the 2027 event.
Update Fleuroselect Board of Directors
With Herbert Wehrle of Graines Voltz retiring at the end of the year, Peter Laan from Floragran (previously Vice-Chair) takes over his position as Chair of the Home Garden Department among the Fleuroselect Board of Directors. Reinforcing the group as new Vice-Chair is Veronica Gårdestig from Swedish seed business Impecta Fröhandel.
Cultivating Connections at HGC 26
In 2026, the Fleuroselect Home Garden Conference will once again strive to provide a valuable platform for seed breeders, growers, and retailers to exchange knowledge. Hosted by Graines Voltz, HGC 26 will be held in Angers, France.
For additional information from the 2025 Home Garden Conference, including photos from throughout the event, please read the original article found on the Fleuroselect website. To learn more about next year’s HGC 26, contact the Fleuroselect Secretariat at [email protected].
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