American Farms Names New General Manager
May 19, 2026 
General Manager Maybelline Murillo. | American Farms, Hoffmann Family of Companies
American Farms, part of the Hoffmann Family of Companies (“HF Companies”), has announced the promotion of Maybelline Murillo to General Manager.
Based in Naples, FL, American Farms operates more than 100 acres of growing space as a supplier to landscapers and garden centers throughout the state, and is #87 on Greenhouse Grower‘s 2026 Top 100 Growers list. The company offers a wide variety of plants, from vibrant seasonal flowers to lush greenery, serving both residential and commercial landscaping needs with distribution hubs in Miami, Tampa, and Orlando.
Murillo has been with American Farms since 2011 and previously served as Director of Operations/Sales and Labor Manager. In her new role as General Manager, she will oversee day-to-day operations, drive strategic growth initiatives, and continue to strengthen the company’s commitment to quality and customer service.
“I am pleased to announce Maybelline’s promotion and to recognize her many contributions to American Farms,” says John Hardiman, CEO of American Farms. “She has become a strong, respected leader within our organization, and we are proud of all she has accomplished.”
“I truly value everything we’ve built at American Farms and take great pride in the quality of our people and products,” says Murillo. “I’m honored to step into the role of General Manager and excited for what lies ahead.”
In addition to the promotion of Murillo, American Farms has announced the appointment of Kimberly Rondeau as Comptroller. Rondeau joins the organization from one of Southwest Florida’s premier home builders, where she also served as Comptroller.
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