Learning Opportunity: Maximizing Profits and Minimizing Losses for Mums Growers

By Greenhouse Grower staff|May 29, 2026

Mum growers contend with numerous challenges throughout the growing season that can detrimentally affect their profitability, from extreme weather to pest and disease problems. Therefore, it’s imperative for growers to keep their crops as healthy, uniform, and on schedule as possible.

American Floral Endowment‘s upcoming webinar, scheduled for June 23, 2026, as part of its ongoing Grow Pro series, will cover the challenges of mum production, from propagation through shipping. Topics of the webinar will include:

Building and toning mums using nutrition strategies.
Preventing crown budding by mitigating early-season stressors.
Understanding how to use plant growth regulators (PGRs) to manage growth.
Using data-driven decisions to ensure mums get what they need and finish on time.

The featured speaker for “Mum Masterclass: Minimize Mishaps to Maximize Margins” is Dr. John Henry, a Technical Services Specialist with Ball Seed. His background is in greenhouse production with an emphasis on plant nutrition, abiotic disorders, and general plant health diagnostics.

Willing participants can register for the webinar directly through Zoom or by visiting the Grow Pro Webinar series page on the AFE website, where information on future webinars in the series can be found. Recordings of all past Grow Pro webinars can also be found on the AFE’s YouTube channel.