Three Long-Time Growers Join Forces to Launch WorryFree Plants
June 4, 2026 Overdevest Nurseries, Prides Corner Farms, and Willoway Nurseries are leveraging more than 150 years of combined experience to launch WorryFree Plants, LLC, a portfolio of plants designed exclusively for independent garden centers. This new entity was formed to provide a high-performance bridge between world-class plant breeders and independent garden centers. By focusing on best-in-class genetics that solve the industry’s most persistent landscape challenges — such as deer and pest resistance, invasiveness, and climate stress — the new, reimagined WorryFree portfolio of plants takes the guesswork out of gardening and delivers a simple experience for both the retailer and the home gardener.
“Our families have spent over a century identifying what makes a plant a success for both the trade and the landscape,” says Mark Sellew, President of Prides Corner Farms. “We formed WorryFree Plants, LLC because we are dedicated to making it easy to grow beautiful plants with minimal concerns. We want to give the home gardener back their weekend and the retailer peace of mind.”
“WorryFree is about empowering the independent garden center with an exclusive, solution-based brand,” says Ed Overdevest, President of Overdevest Nurseries. “By removing the guesswork for the consumer, we make the sale effortless for the IGC. We chose to embark on this journey to ensure local retailers have a high-performance brand that big-box stores simply cannot offer.”
“By combining our resources and expertise, we are able to provide a level of quality and support that benefits the entire horticultural industry,” says Tom Demaline, President of Willoway Nurseries. “We are working together to offer breeders a reliable path to market and IGCs a resilient product line. We started WorryFree Plants to ensure that ‘beautiful’ and ‘easy’ are no longer mutually exclusive.”
The WorryFree collection of plants is rigorously vetted for:
- Problem-Solving Genetics: High resistance to deer, pests, and disease.
- Environmental Responsibility: Sterile, non-invasive varieties that protect local ecosystems.
- Climate Resilience: Plants engineered to thrive despite fluctuating water and light conditions.
Connect with WorryFree Plants
If you are a breeder with a breakthrough variety, a grower looking to connect, or an independent garden center looking to learn more about this exclusive collection, visit www.worryfreepros.com or email [email protected].
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