Ball Horticultural Company Reveals New Location for CAST 2027
The logo for California Spring Trials 2027 (CAST 2027). | National Garden Bureau.
Ball Horticultural Company has announced a new location for its breeding companies’ product launch event at California Spring Trials 2027 (CAST 2027). Following the relocation of PanAmerican Seed’s research activities in Santa Paula, CA, Ball has chosen to remain in the Ventura County area and will host its trials at the Ventura County Agriculture Museum in downtown Santa Paula. The museum preserves and exhibits the region’s farming and ranching history and explores the present and future of the industry.
“The Ventura County Agriculture Museum offers a strong fit for our needs to host a wonderful event for our customers and features both indoor and outdoor display spaces,” says Ball Marketing Communications Director and CAST event organizer Claire Josephson. “The museum aligns well with our company values of appreciating the past while looking forward to sustainable growth of our industry.”
The new Ball CAST location supports the practical needs of such an event, including convenient access and parking for visitors, flexibility for Ball to work with existing hospitality partners, tent options for displays, and efficient movement of plant material between indoor and outdoor environments. These considerations allow the Ball CAST location to maintain the high standards the company expects while ensuring a comfortable, welcoming, and professional experience for all guests.
For CAST 2027, the Ball location will showcase 2028 product launches from the following companies:
They all look forward to hosting the industry April 6–9, 2027, for a memorable relationship-building experience.
Registration for California Spring Trials 2027 will continue to be centralized through the National Garden Bureau. Stay tuned later in the year for further details on reserving your visit.
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