Ian Baldwin
Ian Baldwin: Why the Rise of the Under 35s Will Help Your Garden Retail Business
In his latest blog, garden retail consultant Ian Baldwin says this new generation of plant buyers is seriously engaged in gardening, and is using social media to help become successful plant owners.
Ian Baldwin: Why the Roles of Garden Retail Staff May Be Changing
In his latest blog posting, garden retail industry consultant Ian Baldwin says the role of grower-retailers has changed from providing information to validating or correcting what consumers have already learned when browsing online.
Gardening Industry Not Recovering as Much From Recent Recession as in Past
In his latest blog posting, garden retail industry consultant Ian Baldwin says changing consumer demographics mean that, unlike past indicators, the garden business hasn’t surged after a recession — and it’s not going to under the current model.
Ian Baldwin Offers Examples From Grower-Retailers on Price Increase Strategies
In March, Baldwin wrote a blog advising grower-retailers to consider raising their prices this spring. The post inspired a number of creative suggestions.
Ian Baldwin: Aim High With Your Pricing This Spring
In his latest blog posting, the garden retail consultant says consumers are spending more today, which means it’s a good time to consider raising your prices.
Ian Baldwin: 2017 is Off to a Strong Start For Plant Retailers
Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.
3 Basics That Will Make Your Store More Welcoming
Many customers shop only once a year. Here are three things you should embrace so your store gives consumers the confidence they need to succeed.
Inspiring Summer Customers Without A Word Being Said
Now is the time of year to sell your customers what they like, rather than what they need. According to industry consultant Ian Baldwin, one way to do this is to use silent selling techniques and devices that help validate a purchase.
Ian Baldwin Sees Several Garden Trends Developing This Spring
The garden industry consultant reads the mid-spring tea leaves and sees several trends emerging.
9 Practical Tips To Turn New Gardener Panic To Confidence
Consultant Ian Baldwin has noticed panicked looks on millennial faces while they shop for plants. They have bought into the concept of outdoor fun with the kids or healthy home-grown food, but matching the dream with reality is another matter.
12 Questions To Test If Your Store Is New-Customer Friendly
Consultant Ian Baldwin offers ways to help you look at your store with fresh eyes and how you can make it welcoming for new gardeners.
Christmas 2015: Fresh Greens And Personal Gifts Were A Hit For Garden Retailers
Consultant Ian Baldwin reflects on how his network of garden retailers fared over the holiday season and offers advice as buyers head to the winter markets.
Ian Baldwin: 19 Questions To Make Sure Your Store Is In Sync With The Rest Of The World
Editors Note: The following is from industry consultant Ian Baldwin’s Bits & Bobs blog. It’s good to know that […]
How Garden Retailers Can Help Kids Get Into Nature
In his latest blog posting, garden retail industry consultant Ian Baldwin says the entire floriculture supply chain should get active in making gardening a rewarding experience for children.
Use Displays To Boost Shoppers’ Confidence In Growing Plants
The following is from industry consultant Ian Baldwin’s Bits & Bobs blog. By the end of February 2015, […]