Florensis and Ball Horticulture Company Acquire French Diphladenia and Mandevilla Breeding Program
July 14, 2021 
Diamantina Opal ‘Citrine 2.0’.
Florensis and Ball Horticultural Company have acquired the Dipladenia and Mandevilla breeding program from the French company D.H.M. Innovation (DHMI) as of June 30, 2021.
Since 1985, DHMI has been active in breeding Dipladenia, Mandevilla, Lagerstroemia, and Hibiscus. New innovations have been brought to market under the Diamantina brand name in recent years, including the first Dipladenia with yellow flowers.
The high-profile Diamantina Opal ‘Citrine’ immediately became an Integrated Pest Management (IPM) award winner, and the new version 2.0 is considered a dream variety for both growers and consumers.
“The breeding will continue in a joint collaboration between DHMI, Florensis, and Ball, and the testing of the varieties will take place worldwide,” says Leo Hoogendoorn, CEO of Florensis. “The production and distribution strength of both Florensis and Ball Horticultural Company will lead to broader global access to the very best Diamantina genetics.”
Lannes, the current Dipladenia producer, will remain closely involved as a partner in developing new varieties, product forms, and marketing concepts. In this way, their years of experience and knowledge will be preserved for a successful future.
“Ball Horticultural Company has had the honor of working with the Lannes family and representing the DHMI genetics over the past several years,” says Mike Klopmeyer, President of Ball FloraPlant. “We’re excited about this opportunity to further advance these genetics and bring them into our production and distribution businesses worldwide.”
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