Greenhouse Produce Grower Pure Flavor Acquires Tomato Grower MightyVine
September 7, 2023 
Photo: Pure Flavor
Greenhouse fruit and vegetable grower Pure Flavor has acquired MightyVine, a leading Midwest tomato grower and brand in Rochelle, IL. The purchase adds to Pure Flavor’s expanding portfolio of greenhouses and distribution centers.
“We continue to see significant growth and demand for the Pure Flavor brand across North America, which has prompted us to strategically invest in specific regions. The opportunity to add MightyVine to our family of growers will allow us to further extend our reach into the Midwest and beyond,” says Jamie Moracci, President & Partner of Pure Flavor.
Located just west of Chicago, the location of MightyVine’s 30-acre facility with lit production provides a continuous supply of fresh, greenhouse grown tomatoes year-round to one of the most important cities and regions in the U.S.
“Expanding our capacity with lit crop production enables us to service the Midwest with U.S.-grown tomatoes, and further complements our Southeast programs from our Peach County, GA, facility,” Moracci says. Pure Flavor opened its Georgia greenhouse in late 2018 and currently grow tomatoes-on-the-vine that get distributed to key retail and foodservice partners in Georgia, Florida, North and South Carolina, Louisiana, Tennessee, and Alabama.
“The acquisition of MightyVine further demonstrates our company leadership’s ability to recognize and analyze strategic acquisition opportunities which continues to breathe enthusiasm into greater expansion possibilities,” says Jeff Moracci, Chief Financial Officer and Partner.
Both Pure Flavor and MightyVine were on Greenhouse Grower’s list of the largest greenhouse vegetable growers in the U.S. for 2023.
Pure Flavor has been very active in the last nine months; after acquiring DeTemporada Farms in late December 2022 and then Cervini Farms C5 in February 2023, Pure Flavor expanded its network in July by acquiring another distribution center in McAllen, TX. Expansion is already underway at DeTemporada’s Phase II of 13 acres that will be completed later this year, as well as development plans for Phases VI and VII as part of Pure Flavor’s master 350-acre campus plan in Leamington. The company’s strategic investments are focused on solidifying its future as an industry leader.
“As we welcome MightyVine to the Pure Flavor family, we look forward to growing existing business relationships that have flourished over the past several years in the Midwest under the MightyVine brand. We will continue to bring flavorful greenhouse grown tomatoes, and much more, to those loyal business partners in the years to come,” says Matt Mastronardi, Executive Vice-President and Partner.
“Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add MightyVine to our Pure Flavor® family,” saysJamie Moracci, President. With expansion comes a need for greater resources, talent wise, to support the growth. Pure Flavor continues to lead extensive recruitment drives at all its facilities.
To learn more about Pure Flavor, click here.
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