Pure Flavor Adds to Greenhouse Portfolio With Cervini Farms Acquisition
February 22, 2023 
Photo: Pure Flavor
As part of its continued expansion plans, Pure Flavor has added to its portfolio of greenhouses and distribution centers by acquiring Cervini Farms C5 in Leamington, ON.
“The addition of the Cervini Farms C5 location was an opportunity to strengthen our strategic footprint. Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add them to our Pure Flavor family,” says Jamie Moracci, President of Pure Flavor.
The location of the Cervini Farms C5 facility is adjacent to Pure Flavor’s home farm in Leamington and now creates a 350-acre, state of the art, flagship Pure Flavor campus. The company’s strategic investments are focused on solidifying its future as an industry leader.
“Our company leadership’s ability to recognize and analyze strategic acquisition opportunities continues to breathe enthusiasm into greater expansion possibilities,” says Jeff Moracci, Chief Financial Officer and Partner. “The acquisition of the Cervini Farms C5 location was a competitive process which drew much interest from the industry, yet in the end our group demonstrated an ability to transact this deal in an efficient, transparent, and authentic manner. Pure Flavor’s ability to successfully navigate through the process demonstrates the company’s capabilities to effectively capitalize on investment opportunities. As a family-operated business, Pure Flavor fully embraced the opportunity to acquire additional acreage and the resources associated with the operation to not only preserve jobs but also create even more economic opportunities across all its facilities in the region.”
In the last 60 days, Pure Flavor also completed the construction of the company’s new Phase IV, 40-acre organic greenhouse and 210,000 square-foot centralized packhouse and distribution center in Leamington. The addition of 115 acres of greenhouse production this year will ensure an even greater supply of products year-round for Pure Flavor’s retail and foodservice customers throughout North America.
With expansion comes a need for greater resources, talent wise, to support the growth. Pure Flavor continues to lead extensive recruitment drives at all its facilities.
Future expansion plans beyond the Cervini Farms C5 location and DeTemporada Farms acquisitions are ongoing to develop more region-specific facilities as well as explore new product opportunities.
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