Coleus 'Wildfire Smoky Rose' (Terra Nova Nurseries)
Weigela 'Coco Chill' (Monrovia)
Schizachyrium scoparium 'Little Red Fox' (Intrinsic Perennial Gardens)
Saxifraga 'Alpino Early Deep Red' (ThinkPlants)
Salvia pratensis 'Sweet Esmeralda' (Jelitto Perennial Seeds)
Rose 'Easy Elegance My Girl' (Bailey)
Rose 'Brindabella Purple Prince' (Suntory Flowers)
Petunia 'Easy Wave Burgundy Velour' (PanAmerican Seed)
Malus 'Show Time' (Proven Winners)
Lagerstroemia 'Bellini Raspberry' (Star Roses & Plants)
Hydrangea arborescens 'Invincibelle Ruby' (Spring Meadow Nursery/Proven Winners ColorChoice Shrubs)
Hibiscus 'Brandy Punch' (Must Have Perennials)
Geranium 'Calliope Cascade Violet' (Syngenta Flowers)
Double Impatiens 'Glimmer Burgundy' (Ball FloraPlant)
Dianthus 'Oscar Cherry + Velvet' (Selecta One)
Coleus 'Main Street Fifth Avenue' (Dümmen Orange)
Calibrachoa 'Dracula' (Westhoff)
Azalea 'Encore Autumn Rouge' (Plant Development Services)
Achillea 'New Vintage Red' (Darwin Perennials)
Late last year, Pantone announced Viva Magenta as its 2023 Color of the Year. As Pantone Color Institute Executive Director Leatrice Eiseman describes it, “Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
As usual, the horticulture industry has responded by highlighting plants that bring the color of the year to the garden, home, or landscape. In the last of a three-part series, check out the slideshow above for a closer look at a few breeder and grower favorites. You can find the first batch of varieties here, and the second here!
Brian Sparks is senior editor of Greenhouse Grower and editor of Greenhouse Grower Technology. See all author stories here.