20 Viva Magenta Varieties to Consider for Your Greenhouse

Posted by Brian Sparks|February 9, 2023

Late last year, Pantone announced Viva Magenta as its 2023 Color of the Year. As Pantone Color Institute Executive Director Leatrice Eiseman describes it, “Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

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Weigela florida 'Spilled Wine' (Spring Meadow Nursery/Proven Winners ColorPoint Shrubs)
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Sanguisorba x Burnet 'Plum Drops' (Intrinsic Perennial Gardens)
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Phygelius' Colorburst Deep Red' (ThinkPlants)
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Petunia 'Itsy Magenta' (Syngenta Flowers)
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Osteospermum 'Gelato Cranberry' (Westhoff)
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Monarda 'BeeMine Red' (Darwin Perennials)
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Lewisia longipetala hybrid 'Little Raspberry' (Jelitto Perennial Seeds)
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Kalanchoe 'Mandala Purple' (Selecta One)
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Interspecific Begonia 'Megawatt Rose Bronze Leaf' (PanAmerican Seed)
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Intergeneric Argyranthemum hybrid 'Grandaisy Dark Pink' (Suntory)
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Hydrangea macrophylla 'Kolmaru Magical Ruby Red' (Plants Nouveau)
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Hydrangea 'Cherry Explosion' (Star Roses & Plants)
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Echinacea 'Kismet Raspberry' (Terra Nova Nurseries)
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Dianthus 'Paint the Town Magenta' (Proven Winners)
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Dendranthema 'Igloo Cool' (Must Have Perennials)
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Crapemyrtle 'First Editions Shadow Magic' (Bailey)
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Confetti Garden Evening Safari Combo (Dümmen Orange)
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Calibrahoa 'Cabaret Good Night Kiss' (Ball FloraPlant)
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Buddleia 'Lil Raspberry Butterfly Candy' (Plant Development Services)
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Bougainvillea 'Burgundy Queen' (Monrovia)

As usual, the horticulture industry has responded by highlighting plants that bring the color of the year to the garden, home, or landscape. In the second of a three-part series, check out the slideshow above for a closer look at 20 breeder and grower favorites. You can find the first batch of varieties here, and be sure to watch for more next week!