Late last year, Pantone announced Viva Magenta as its 2023 Color of the Year. As Pantone Color Institute Executive Director Leatrice Eiseman describes it, “Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
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Vinca 'Tattoo Black Cherry' (PanAmerican Seed)
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Rose 'Sunblaze Cherry' (Star Roses and Plants)
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Rose 'Eau De Parfum Berry' (Monrovia)
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Petunia 'Surfinia Magenta' (Suntory Flowers)
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Petunia 'Big Deal Fingerpaint '(Westhoff)
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New Guinea Impatiens 'Roller Coaster Magenta' (Dümmen Orange)
As usual, the horticulture industry has responded by highlighting plants that bring the color of the year to the garden, home, or landscape. In the first of a three-part series, check out the slideshow above for a closer look at 20 breeder and grower favorites. Be sure to watch for more in the coming weeks!
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015Looking for Viva Magenta Varieties? Try These on for Size
February 2, 2023 
