New Poinsettia Resources to Help You Plan for the 2022 Holiday Season
November 30, 2021 
Two leading poinsettia breeding companies have recently released new catalogs for the 2022 growing season. Selecta One’s 46-page resource highlights new products for the upcoming season, along with growing advice from Selecta One Technical Support Manager Gary Vollmer. The catalog also showcases the company’s commitment to product quality and supply reliability.
“Fundamental to choosing a poinsettia from Selecta One is our partnership with you from start to finish,” says Leland Toering, Sales Manager for Selecta One North America. “Starting with top-quality cuttings from the most extensive supply chain network in the industry, our customers can experience the best collection of poinsettias and full growing guidance all in one place.”
Selecta One trials its poinsettias extensively for uniformity across colors and simplified production. The assortment covers all growing needs for every region, pot size, and season.
Some of the key additions of the Selecta One 2022 Poinsettia catalog include:
- Cover star Christmas Mouse expands with a new Pink for 2022. This novel mouse-ear-bract shaped poinsettia is also supported at retail with free artwork.
- The new series Early Elegance targets mid-November through Thanksgiving Day sales and is available in Marble, Pink, White, and Red.
- “Culture That Works” is provided in each Gary’s Notes section.
- A comprehensive culture guide helps growers achieve a perfect finish.
The 2022 Selecta One Poinsettia catalog is available now at the Selecta One Poinsettia website. View it online virtually and browse the complementary digital poinsettia experience to sort the full Selecta One Poinsettia assortment by season, habit, color, and more.
Dümmen Orange New Poinsettia Offerings
Dümmen Orange also recently unveiled its 2022 poinsettia catalog that is brimming with retail and lifestyle enhancement ideas. Turn the pages and find new trends to support growers while bringing high fashion inspiration to retailers with an eye on how to best merchandise with Dümmen Orange poinsettia varieties. QR codes throughout the catalog bring the varieties to life through professional videos which deliver more in-depth knowledge about the products.
Dümmen Orange’s poinsettia roots run deep and the company has a long history of offering grower-friendly, superior genetics and unique colors that create consumer appeal. The Dümmen Orange poinsettia program is a unique combination of two long-standing breeding programs, Ecke and Red Fox. Those legacy programs are combined into the Dümmen Orange brand that offers solutions and innovation for the floriculture industry.
The history of the Ecke breeding program is solidly represented, bringing the widest scope of colors, forms, and types available in the marketplace. Highlights for 2022 include Norwin Orange, whose namesake celebrates an industry icon, friend, and long-time partner to the Ecke program, Norwin Heimos. Norwin Orange is the brightest true orange available, and its early finish makes it a perfect selection for autumn sales.
Green Envy stands out with its unique chartreuse bracts that pair well with Dümmen Orange’s Fall Favorites or as a striking contrast to traditional reds. Frozen, a white variety, cannot be beaten when it comes to pure white poinsettias. Consumers will love its fresh look and, unlike many white poinsettias, Frozen offers production ease.
Traditional reds, of course, make for a proper Christmas program. Dümmen Orange continues to breed superior, durable reds and Imperial Red is precisely that. Imperial’s fiery red bracts stand out at retail with upscale appeal. Growers will like that it is fast to finish and can be grown at high density. The reduced bench time, paired with more plants on the bench, means more profits for growers and retailers.
Benefits of choosing Dümmen Orange poinsettias do not end with the plants themselves. OnTarget, the industry’s first poinsettia graphical tracking app, allows any grower to track poinsettia crop height and make informed decisions about poinsettia culture. The app is convenient and easy to use, featuring a chat function where growers can connect with Dümmen Orange support staff.
Click here to take a look at the 2022 Dümmen Orange poinsettia catalog.
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