Andrew Scheldorf, winner of the Dr. Allan Armitage Scholarship for California Spring Trials and a student at North Dakota State University, shares his thoughts after visiting Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture.

Breeders at Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture featured new plant varieties at the 2018 California Spring Trials with vibrant color and unique patterns that are easy for growers to produce and ship, as well as small-space friendly vegetables for patio and container growing.

Here are some new and novel marketing and marketing ideas for reaching consumers and improving sales, from California Spring Trials 2018 at Ball Horticultural Co., Green Fuse Botanicals, and Floranova.

A group of leading cut flower wholesalers, retailers, and bouquet companies gathered in Miami, FL, in mid-March to discuss the future of the cut flower industry, with a focus on innovation and the end consumer.

If you want to sell greenhouse-grown fresh vegetables for a profit, set yourself apart from the competition.

My last column seems to have stirred up good conversation, sautéed a few long-simmering sentiments, and served up […]

California Spring Trials 2018 kicks off in less than a week, and our team at Greenhouse Grower is making final preparations before we depart. Find out what’s in store during this busy but fun adventure!

Check out this California Spring Trials 2018 Central/Northern Region preview of new varieties from Cultivaris, Hem Genetics, Hilverdakooij, Kientzler, Terra Nova Nurseries, and Westhoff.

With breeders adding dozens of nativars and with public opinion so high, many more perennials, trees, and shrubs are natives/nativars than there were 14 years ago.

Longwood Gardens asked guests to be the judge and select winning Trial Garden landscape combinations.

Owner Justin Mast, an industry kid who grew up in his parents’ greenhouse, puts a new spin on growing and marketing plants to consumers.

Check out this California Spring Trials 2018 Central Region preview of new varieties from Green Fuse Botanicals, Floranova, Vegetalis, Florist, Royal Van Zanten, Vivero Internacional.

One of the managing directors of the Kientzler group of companies, which was largely responsible for the introduction of vegetative annuals in the marketplace, died unexpectedly on March 7.