Registration Now Open for FlowerTrials 2026
A location from FlowerTrials 2025. | FlowerTrials, Fleuroselect
Registration is now open for FlowerTrials® 2026, where ornamental growers and breeders from around the world will gather to explore the latest innovations from the floriculture industry. There will be 58 breeding companies showcasing their novelties June 9–12 in the Netherlands and Germany.
The trade show is hosted at 27 geographically concentrated cluster locations, allowing visitors to discover 58 breeders in just four days. New displays from Lily Looks, Lendert de Vos, and Marathon Plants will further diversify the discoverable range this year.
A Wide Assortment of Varieties in Optimal Conditions
Exhibitors present not only a selection of novelties but also a wide product range, giving a sneak peek into their future developments. Growers can compare new genetics, redefine their assortment, and connect directly with breeders for growing advice.
“If you want to know which plants you will be producing, buying, and selling in the upcoming years, FlowerTrials is the place to be. The event takes place at the ideal time of the year when pot and bedding plants look their very best. As most breeders exhibit in greenhouses, they are not hindered by space limitations typical of conventional trade fairs. Visiting is absolutely worth it as the event showcases countless large plant displays and allows visitors to meet up with colleagues from the industry worldwide,” says Ann Jennen, Secretary General of Fleuroselect.
A Glimpse Into the Future of FlowerTrials
For retailers and other industry professionals, FlowerTrials is a source of inspiration. Creative retail concepts and presentation ideas show how new genetics translate into commercial appeal.
As the horticultural industry adapts to changing growing conditions, exhibiting breeders are shifting their focus accordingly, as FlowerTrials Committee Chair, Marjolein Kuyucu-Lodder, explains: “FlowerTrials reflects the direction of the industry. Sustainability, climate resilience, and energy-efficient growing are no longer future topics — they are shaping today’s breeding priorities and the varieties being introduced now. Furthermore, ideas for future developments unfold during the many fruitful encounters during the week. You want to be part of that.”
To register online for FlowerTrials 2026 and learn more about the upcoming show, please click here.
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