Schoneveld Breeding Rebrands With Redefined Core Values
July 14, 2023 
Schoneveld Breeding has redefined its core values, with a focus on five key areas: innovation, mastership, sustainability, dedication, and energy. With these well-considered values comes a new house style as well.
The company’s new logo with an X and Y stands for the innovative genetics the Dutch breeder develops: Seeds that grow out into flowering pot plants that require little energy and growth regulators. All products of Schoneveld Breeding have a long shelf life and are suitable for various climates. With its unique product development, Schoneveld Breeding continuously shows that sustainability and economic success can go hand in hand.
In the new house style, the well-known core value of Schoneveld Breeding stays unchanged.
“We are at the very beginning of the distribution chain and feel the obligation to lead by example”, says Peter van de Pol, Director of Schoneveld Breeding. “There is the continuous quest for doing things better, more efficiently, and more sustainably. We always ask ourselves how we can do better with less input.”
Schoneveld Breeding is always looking to the future.
“The X and Y also stand for people, for new generations. For decades, we have been known as the specialist in innovative and responsible plant breeding,” Van de Pol says. “Our seeds grow out into sustainably grown flowering pot plants that offer more value to the grower in both an economic and ecological way. We want to do our part to secure for future generations in all areas.
Subscribe to eNewsletter
