The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.
More than halfway through the California Spring Trials, the Greenhouse Grower team had a busy but fantastic day seeing dozens of our friends at American Takii and Benary, and spending time talking about the industry's past and its bright future.
New plants from Suntory Flowers, Terra Nova Nurseries, Prudac, Florist, PlantHaven, Anthura, Kapiteyn, Kientzler, 2 Plant International, and more on day two of California Spring Trials 2018.
The second day of California Spring Trials took the Greenhouse Grower Team to GroLink in Oxnard, CA, and then up the coast to Windmill Nursery in Buellton. Here are some of the marketing, display, trend, and people highlights we saw at those locations, as well as some beautiful scenery from our evening in Pismo Beach.
Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, is realizing the power of networking and building relationships in the floriculture industry.
The Greenhouse Grower Variety Team at California Spring Trials (CAST) 2018 visited Green Fuse Botanicals, Floranova and Vegetalis, and Ball Horticultural Co. on the first day. Here are Dr. Allan Armitage’s top plant picks of the day.
Andrew Scheldorf, winner of the Dr. Allan Armitage Scholarship for California Spring Trials and a student at North Dakota State University, shares his thoughts after visiting Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture.
Breeders at Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture featured new plant varieties at the 2018 California Spring Trials with vibrant color and unique patterns that are easy for growers to produce and ship, as well as small-space friendly vegetables for patio and container growing.
Here are some new and novel marketing and marketing ideas for reaching consumers and improving sales, from California Spring Trials 2018 at Ball Horticultural Co., Green Fuse Botanicals, and Floranova.
California Spring Trials 2018 kicks off in less than a week, and our team at Greenhouse Grower is making final preparations before we depart. Find out what’s in store during this busy but fun adventure!
Check out this California Spring Trials 2018 Central/Northern Region preview of new varieties from Cultivaris, Hem Genetics, Hilverdakooij, Kientzler, Terra Nova Nurseries, and Westhoff.
Check out this California Spring Trials 2018 Central Region preview of new varieties from Green Fuse Botanicals, Floranova, Vegetalis, Florist, Royal Van Zanten, Vivero Internacional.
Check out this California Spring Trials 2018 Central Region preview of new varieties from Ball Horticultural Co., Dümmen Orange, PlantHaven International, and Suntory Flowers.
The National Garden Bureau is again hitting the road for California Spring Trials (CAST) with influential garden communicators, with the goal of connecting breeders and brokers with consumers via these influencers with large followings.
