10 Predictions From Growers for the Greenhouse Industry in 2023
December 18, 2022 One of the questions we asked in this year’s Greenhouse Grower State of the Industry survey is your top guess for the direction of the greenhouse industry in 2023. Here are a few of the responses we received.
“I think we’ll have a solid year in 2023 as long as the weather cooperates, but we have to adjust expectations after the 2020-2021 seasons.”
“Flatlining to down for box stores due to their price increases. Increased sales for independent garden centers. Slight increase in the Southeast as we have a population migration occurring and a huge amount of new construction.”
“I believe that 2023 will continue to be a bit of a struggle for the greenhouse industry. As the economy continues to degrade, the homeowner’s desire to go out and purchase plants is likely to dwindle. As more people are returning to work and spending less time at home, time for landscaping and gardening is more likely to decrease in importance to our customers. On the other hand, this back-to-work trend could also increase the business of landscaping companies and could create a boom for greenhouses that supply directly to landscapers.”
“Natives will continue to increase in popularity.”
“There will still be a large demand for our products, but higher-priced items will not move as well as in 2020/2021, and there will be an overall shrink to the industry as the economy continues to struggle.”
“I believe our new normal will be higher than it was pre-pandemic.”
“Veggies, herbs, and container gardens will still be on the increase, especially since food costs are high and customers are enjoying growing. Annual flowers will be strong, but perennials will increase since people are looking for less maintenance.”
“I am looking forward to the end of the Russia-Ukraine war. Then, there will be hopefully less inflation, and we’ll be able to plan for the future with better interest rates.”
“Controlled-environment agriculture greenhouse vegetable production will take an increasing share of the market if it can get past local zoning restrictions.”
“Many growers are scaling back production in the Northwest due to the economy and a terrible year in 2022. If the weather is good, there will be a tight supply of plants in 2023. Most growers will consider this preferable to the shrink we experienced this year.”
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