A By-the-Numbers Look Back at Spring 2019 for the Floriculture Industry

Four-Star-Greenhouses-2018-Trials spring seasonDespite brutal weather conditions in some areas, spring ended on a high note for many greenhouse operations. But how did the spring season perform compared to expectation?

Take a look at the graphics below for a closer look at the areas in which growers saw the most gains and losses, whether in their customer base or in their crop mix.

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How did your Spring 2019 sales compare to your expectations for the season?

Sales exceeded expectations by more than 10%17%
Sales exceeded expectations between 5% and 10%23%
Sales exceeded expectations by less than 5%13%
Sales met my expectations18%
Sales fell short of expectations by less than 5%5%
Sales fell short of expectations between 5% and 10%8%
Sales fell short of expectations by more than 10%16%
More than 70% of growers said Spring 2019 met or exceeded their expectations.

More than 70% of growers said Spring 2019 met or exceeded their expectations

Which areas did you see the most sales growth in Spring 2019?

Your own retail shop46%
Independent garden centers24%
Landscapers20%
Farm markets13%
Home improvement chains13%

Which areas did you see the most sales declines in Spring 2019?

Independent garden centers31%
Farm markets18%
Your own retail shop17%
Landscapers14%
Mass merchandisers12%
There was a broad mix in the number of growers reporting sales gains and declines depending on their primary customers.

There was a broad mix in the number of growers reporting sales gains and declines depending on their primary customers.

How did Spring 2019 sales of the following crops compare to Spring 2018 sales?

CropSales increasedSales were about the sameSales decreasedDid not grow
Annuals55%10%24%11%
Container Perennials27%33%18%22%
Flowering potted plants38%22%17%23%
Edibles33%27%28%12%
Most of the top-produced crops in this market saw steady sales gains in 2019.