Farm to Table: A Neat Way to Educate Consumers About Sustainability

By Seminis Vegetable Seeds|April 22, 2021

As part of their commitment to growers, Bayer Vegetable Seeds’ Seminis brand has collaborated with Campbell Company of Canada to celebrate sustainability and show consumers how their soups begin with real food grown by real farmers. The effort captures attention with limited-edition cans of Campbell’s Creamy Tomato and Garden Vegetable Minestrone soups that feature a plantable paper disc embedded with Seminis tomato seeds, giving consumers the opportunity to grow plum-type tomatoes in their own gardens.

The special packaging found on the cans directs consumers to a website that showcases the sustainability efforts of Seminis and Campbell’s. It also features a Seminis video that highlights the journey of a tomato seed as well as helpful planting tips for growing their tomato seeds at home.

“As people get farther away from the farm, it’s important for us to help educate them about where their food comes from and the hard work and care farmers put into growing it sustainably,” says Emily Standley, Communications Manager for the North America Vegetable Seeds business of Bayer’s Crop Science Division, of which Seminis is a part. “As a key ally of Seminis, Campbell’s understands that. We are proud to collaborate with them on this effort and will continue our efforts to provide innovative and sustainable solutions that help farmers and companies like Campbell’s feed our growing world.”

Campbell’s is also passionate about bringing fresh, high-quality, and nutritious food to consumers, and promoting their commitment to sustainability through this campaign.

“It is our mission at Campbell to build a more resilient food system, making food that matters and that improves the world we all share, for generations to come, starting with our supply chains,” says Mieka Burns, Vice President of Marketing at Campbell Canada. “Like Bayer Vegetable Seeds, we know the important role farmers play in bringing sustainable and nutritious food to our plates. We are excited to educate consumers on how their food is brought to the table and the sustainability measures put in place to ensure we are reducing waste and conserving natural resources where possible. This campaign is an opportunity for us to share our ongoing support for sustainability and the efforts we’ve made in this area.”