Aris Horticulture, Pleasant View Gardens Add Sales Leadership
January 25, 2023 
Jennifer Holland, Aris Horticulture; Paul Hoffman, Pleasant View Gardens
Aris Horticulture, Inc. recently announced that Jennifer Holland has joined the Aris sales team as Eastern Territory Sales Representative and will be responsible for primarily serving East Coast customers. Holland will be representing Green Leaf Plants and Keepsake Plants including finished products from the Keepsake Plants Canada division.
Holland has been involved in the green industry for more than 30 years and has contributed to the success of notable companies such as Sawyer Nursery, Gardens Alive, Ball Ornamentals, and Spring Meadow Nursery. She has worked with distributors, growers, and mass retail. Holland is passionate about plants and supporting customers. Her vast experience in the green industry and creativity will be a great addition to the Aris team.
Pleasant View Gardens Adds New Liner Sales Manager
Pleasant View Gardens, one of the country’s top-performing wholesale growers of annuals, perennials, and herbs, has promoted Paul Hoffman to Sales Manager overseeing the Liner Sales Team.
Paul joined Pleasant View in November 2017 as the Territory Sales Manager focused on the expansion of Pleasant View’s customer base in the southern states. His ability to cultivate relationships with independent garden centers, regional growers, and broker networks has resulted in a much stronger presence for Pleasant View in that region.
His new responsibilities include, but are not limited to, managing the Liner Sales Team nationwide, driving strategic initiatives for both Pleasant View and Proven Winners, and continuing to grow market share.
“We are excited to have Paul in this instrumental role to provide exceptional leadership and help drive sales,” says Andy Huntington, General Manager of Pleasant View Gardens. “With more than 20 years of experience in the horticulture industry, Paul’s vast knowledge makes him a crucial asset in growing the business and increasing profitability.”
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