Beekenkamp Plants B.V. will take over Sunny Holland B.V.’s marketing activities as of July 1, 2017, and begin offering Sunny Osteospermum to the supply chain.
Danish company Sunny Grønnegyden ApS, a breeder and market leader in osteospermum, has sold its starting material through Sunny Holland B.V. since 2006. Sunny Grønnegyden ApS’s subsidiary Gartneriet 3Kanten A/S will maintain production of quality cuttings from Vietnam and continue to root and sell the cuttings. Beekenkamp Plants will start a trial production in Ethiopia and will also be using the quality cuttings from Gartneriet 3Kanten A/S from Vietnam.
Breeder of the Sunny Osteospermum, Bjarne Nyholm Larsen, is pleased with the cooperation.
“Sunny is market leader and we would like to maintain this. A family owned company like Beekenkamp Plants B.V. is the perfect match. Wout Meskers (of Sunny Holland B.V.) has done an exceptional job for us and we feel very privileged that he will be on standby to give us advice.”
Ann Beekenkamp, CEO of Beekenkamp Plants B.V., says the acquisition works well within Beekenkamp Plants’ portfolio.
“The cooperation with Sunny Grønnegyden ApS aligns very well with our ambition to deliver high-quality starting material,” she says. “We have every intention to maintain the same quality and service to all clients as they are used to for years by Sunny Holland B.V.”