Check out the National Garden Bureau’s “Year of the” Crop Lineup for 2024

Posted by Brian Sparks|July 10, 2023

Just in time for Cultivate’23, National Garden Bureau (NGB) has announced its 2024 “Year of the” crops. The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. Breeders, brokers, seed companies, growers, retailers, and garden communicators throughout the U.S. and Canada can highlight these flowers and plants in their marketing to help generate interest in and sales of these crop classes.

Here are this year’s crops:

Year of the Lily (Bulb)
Year of the Angelonia (Annual)
Year of the Squash (Edible)
Year of the African Violet (Houseplant)
Year of the Hosta (Perennial)
Year of the Buddleia (Flowering Shrub)

Cultivate attendees can see the 2024 Year of Crops display in the Columbus Convention Center concourse. Also at Cultivate’23, be sure to attend the “How to Improve Profitability with Free Marketing Programs” session. Hear from industry panelists on how to use the “Year of the” program as well as similar programs from both NGB and All-America Selections. The session will be held on Saturday, June 15 at 4:00 p.m. in Union Ballroom A.

Beginning Nov. 1, 2023, NGB will have photos of numerous varieties of all six crops (provided by NGB members) posted on the NGB website. NGB also creates PDFs of fact sheets, flyers, handouts, signs, posters, PowerPoint presentations, etc. that are available for anyone’s use. These tools will help the North American home garden industry promote these non-branded, non-specific varieties to consumers and encourage gardening with these crop classes.

For more information about this program and/or membership in National Garden Bureau, please contact Diane Blazek.