Cultivate’20 Planning Continues; Here’s What You Need to Know Right Now
May 31, 2020 
Since AmericanHort first announced Cultivate’20 would become a completely virtual event this year, long-time attendees of the conference, which normally takes place in Columbus, OH, in July, have likely been wondering how such a version of the event would look.
While specific details are still being developed, AmericanHort has announced a general overview of the event schedule. Cultivate’20 Virtual will commence on Monday, July 13, and will run through Thursday, July 16. Each day will start with an open exhibit hall of 3D virtual booths, followed by main stage programming, networking and industry discussions, and on-demand and live educations sessions. Each day will close with virtual social gatherings.
At 10:00 a.m. EST each morning, there will be a virtual coffee chat/networking lounge, and daily on-demand educational programming will be released. This will be followed by main stage presentations each day at 11:30 a.m. EST:
- Monday, July 13: State of the Industry Presentation
- Tuesday, July 14: Town Hall Discussion: Management Lessons from a Pandemic: What I Learned About Management, Leadership, and Myself
- Wednesday, July 15: Women in Horticulture: Strategic Networking and Mentorship; Accessing and Building Power through Relationships
- Thursday, July 16: Town Hall: What Lies Ahead: Charting an Industry Path Forward
The afternoon (between 2:00 p.m. and 5:00 p.m. EST) each day will include live educational sessions, along with roundtable discussions (specific information on the sessions and discussions will be coming soon).
“We’ve arranged a schedule that allows for daily gatherings of all attendees together, time for exhibitors to meet their customers, concurrent education sessions to share best practices, and opportunities for individual and small group networking,” says Ken Fisher, President and CEO of AmericanHort.
What about the popular trade show floor at Cultivate? Exhibitors will have 3D booths where customers can interact with booth personnel via live chat, watch product videos and demonstrations, download product information, and more. New plant varieties and new products will be showcased during the event in designated areas to highlight industry innovations. Information on exhibiting companies will be available in coming weeks.
Registration for Cultivate’20 Virtual is open now. Watch the event website and GreenhouseGrower.com for updates on education, trade show discussions, and how you can make the most of attending the event from your office or home.
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