Garden Media Group Unveils the 2027 Garden Trends Report

Each year, Garden Media Group (GMG) researches global consumer trends to see what’s happening from home design to fashion, with input from trusted media sources and garden experts worldwide.

In its first report in 2001, GMG predicted outdoor living would be a huge trend. It predicted container gardening in 2003 and the rise of vegetable gardening as early as 2004. GMG also spotted a renewed interest in natives in 2007, the “buy local” movement in 2008, and vertical gardening in 2009.

Whether you’re a grower, a retailer, or anyone else connected to the floriculture industry, there are a number of reasons you should care about lawn and garden trends.

• Be the first to fill these emerging consumer demands.
• Elect or create best-­selling new products, enhance customer experiences, and improve services well in advance of the competition.
• Attract customers who are living the trends by speaking their language in your marketing, advertising, and public relations campaigns.

2027 Garden Trends Report: Digging for Dopamine

The title of the 2027 Garden Trends Report is “Digging for Dopamine,” as working in a garden is a correction and answer to a population increasingly battling chronically overstimulated and burnt-out minds. More than just a digital detox, the tactile, sensory, slow-reward, and screen-free work of gardening is a reset that can help replace doomscrolling on smartphones with a healthier daily ritual while creating real opportunity for the industry. The 2027 report identifies seven trends shaping where consumers are headed, and where the green industry can lead.

Download the 2027 Garden Trends Report here.