Garza Labor Introduces New Brand to Labor Contracting

Posted by Brian Sparks|April 28, 2023

Garza Labor, a nationwide labor contractor headquartered in Grand Rapids, MI, has undergone a brand refresh to reflect its ongoing commitment to improving labor practices and exceeding state and federal standards for labor employment. The family-owned and operated company has dedicated its business to improving the lives of thousands of domestic and seasonal labor people while providing labor services critical to a thriving agriculture infrastructure.

Led by Eloy Garza, Garza Labor employs domestic, H-2A, and H-2B labor people, providing full-service labor contracting services to industries such as agriculture, hospitality, and mass market production.

“Refreshing our brand was an important step in communicating our commitment to the elevation and evolution of labor practices through our business,” says James Monnin, Chief Revenue Officer of Garza Labor. “We put our people first, providing unrivaled employment benefits beginning on day one. Our commitment to our employees extends to our commitment to our customers, leading to successful labor solutions for businesses across the industry.”

The brand refresh, done by the creative team at Ten Acre Marketing, reflects the roots of the company’s labor history while celebrating the work they continue to do each day. The green of the logo, Cana Green, is a nod to the sugar cane fields of southern Florida where Eloy Garza grew up. The gold star in the logo represents the aspirations of the company, keeping its focus on the North Star commitment to improving labor practices. It also represents the gold standard to which Garza Labor holds itself, exceeding state and federal labor practice guidelines.

“As a family business, it was imperative that our refreshed brand communicate our dedication to improving the lives of our employees,” said Eloy Garza, President of Garza Labor. “We are proud of our reputation as a leader in the industry, and we look forward to continuing to provide unparalleled labor services to our clients while maintaining our commitment to ethical and fair labor practices.”