GreenTech Americas will be the first regional event in Mexico of GreenTech, the international meeting place for horticultural technology. Half of the exhibitors are international, and visitors originate from all over the world. The international character of the event is significantly impacted by the measures taken to prevent the spread of the coronavirus. The top three exhibiting countries outside Mexico are the U.S., Spain, and the Netherlands. In these and other countries, measures have been put in place that influence exhibitors’ and visitors’ ability to attend.
“By moving the exhibition to August, we aim to offer our exhibitors the best possible time slot to present their innovations to a global audience and to initiate business,” said Mariska Dreschler, Director Horticulture-GreenTech. “In view of the global economic challenges triggered by the coronavirus in the first half of the year, moving the show to August offers great opportunities. Horticulture is important for the global food supplies, as sustainable cultivation is a necessity. Even in these challenging times, we need expert views and discussions on how the world’s horticulture industries can be optimized.”