GreenTech Americas to Focus on How Technology Can Boost Plant Productivity
January 27, 2023 
The third edition of GreenTech Americas, which takes place March 21-23 in Querétaro, Mexico, will be all about how technology can boost horticultural productivity. The show offers an open-to-all-visitors GreenTech Stage and an educational Conference Program, where international and regional high-level speakers will inspire investors, importers, exporters, breeders, and growers how to optimize their production through technology in a controlled environment. Topics like “Alternative crops” and “How to use data for better decision making” will be discussed.
According to the Food and Agriculture Organization of the United Nations (FAO), it is estimated that the world population will reach 9.7 billion people by 2050. It is expected that agriculture will have to produce almost 50% more food to meet the demand in the coming years, which represents a major challenge for the industry.
Technology plays a fundamental role in triggering greater horticultural productivity, improving the use of substrates, water, fertilizers, technology, labor, and energy.
Why Mexico
Protected agriculture in Mexico is a success story worldwide based on the accelerated growth it has reported in recent years. During 2019, the national territory had 54,150 hectares and today it is close to 60,000 hectares. About 50% of crops are produced through protected horticulture, according to figures from the Mexican Association of Protected Horticulture (AMHPAC).
Mexico is also one of the world’s leading producers of fruits and vegetables with about 39 million tons per year, according to information from the Ministry of Agriculture and Rural Development.
“We are excited to celebrate the third edition of GreenTech Americas in Querétaro. It has become the leading center for horticulture for South America, adapted to the needs of looking at climate and crops. With so much potential in the market, we are confident that this year will be an even bigger success than last year,” says Mariska Dreschler, Director of Horticulture for GreenTech Global.
“GreenTech Americas will be a milestone in technological innovations presented by leading companies in the industry, from countries such as the Netherlands, the U.S., Canada, Spain, Turkey, Israel, France, Germany, Belgium, and Denmark, to name a few,” says José Navarro, CEO of Tarsus.
Conference Program
The current status of horticulture in the region of Mexico will be discussed at the Strategic Content Programs, including:
- Alternative crops as a strategy in protected horticulture
- Agropark – High-tech greenhouse cluster experiences
- Implementation of data collection technologies and how to use data for better decision making
- Managing plant health and the risks of fungal diseases such as botrytis and powdery mildew
- How to maintain ideal vapor-pressure deficit (VPD) and optimal plant balance for plant growth
The event is supported by the Asociación Mexicana de Horticultura Protegida A.C. (AMHPAC), the Centro Universitario CEICKOR, the Embassy of the Kingdom of the Netherlands, and other prestigious organizations and institutions, which will provide a greater exchange of knowledge, experiences, and success stories among industry suppliers from Mexico and other countries.
GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders, and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Tarsus México. More information is available here.
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