Learn How to Take Your E-Commerce Business to the Next Level
September 26, 2021 One effect of the COVID-19 pandemic has been a surge in e-commerce. Consumers spent 32.4% more money online with U.S. retailers in 2020 than in 2019, according to a Digital Commerce 360 analysis of U.S. Department of Commerce data.
With such an increase in consumer demand for online buying solutions, having a solid e-commerce process in place is essential for your greenhouse business, regardless of your customer.
Join AmericanHort for an E-Commerce Mastery Series led by Katie Elzer-Peters, CEO of the Garden of Words LLC, to capitalize on this buying trend. Designed to help you optimize your online sales, the three-part series will cover topics such as:
- Web design
- Order tracking and fulfillment
- E-commerce staffing needs
- Marketing, and more.
Designed for both experts and novices at e-commerce, the E-Commerce Mastery Series are highly collaborative workshops that will help you learn and think strategically about this area of your business. You’ll walk away with an e-commerce roadmap you can put in place immediately. Katie Elzer-Peters and The Garden of Words team specialize in helping horticultural businesses grow and thrive in this digital age and will be there to assist you every step of the way. Here’s a closer look at some of their work.
Class Schedule, Topics, and Takeaways
Part I – Zero to E-Commerce (Thursday, October 28)
The first workshop is designed to help you understand the various e-commerce platforms available to small and large businesses alike. Additional topics include:
- What questions to ask as you evaluate e-commerce programs
- Case studies with ideas to optimize your operations
- Hiring both short- and long-term associates
- The best types of products to offer online
- Common customer demands
Participants will leave with an outline specific to their own business to start implementing operational changes immediately.
Part II – Curbside Pickup Powerup (Wednesday, November 3)
The second workshop focuses on curbside pickup. While many garden centers started curbside pickup because of the global pandemic, this new shopping trend is here to stay.
In this collaborative class, you’ll:
- Hear from independent garden center owners who have successfully streamlined curbside pickup and online order/delivery programs (without blowing the budget)
- Identify the key components of a successful curbside pickup program
- Start planning for or optimizing your own curbside program
Each participant will leave with a personalized, drafted process document that includes a list of assets, software needs, and the itemized steps to take to achieve your desired results.
Part III – Marketing Quick Start (Wednesday, November 10)
The final workshop focuses on how to gain a quick start to your e-Commerce business. After this workshop, participants will be ready to start marketing their e-commerce solutions in ways that have:
- Clear and compelling language
- Visual excitement
- Effective use of social media, website & email
- Budget-conscious tactics
Leave this session with a marketing road map and start creating simple marketing assets that can be quickly and easily updated with changes to support each season.
More information on the series, including how to register, is available here.
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