OHP and P.L. Light Systems Welcome Their New Team Members
The OHP (top) and P.L. Light Systems (bottom) logos. | OHP and P.L. Light Systems
OHP and P.L. Light Systems have announced the following personnel additions to their respective teams.
OHP Hires Frederick Myers II as New Sales Representative for the Southeast
OHP, an American Vanguard Company, has hired Frederick (Fritz) Myers II as its Florida Technical Sales Manager.
Based in Ocala, FL, Fritz is responsible for the market development and sales of OHP products, including fungicides, herbicides, insecticides, and plant growth regulators (PGRs) in the greenhouse, nursery, and controlled environment agriculture (CEA) markets.
Fritz earned a B.S. in Ornamental Horticulture from Auburn University. He brings extensive nursery and cannabis experience to his new role with OHP. He was most recently Vice President at Bragg Canna Mississippi. Before that, he was Facility Manager at Columbia Care. Fritz has also held Director of Cultivation roles with Green Growth Brands and Liberty Health Sciences, and Nursery Manager roles with Chestnut Hill Tree Farm and Character Tree Farm.
P.L. Light Systems Names Caelin Williams as Marketing Manager
Caelin Williams, the new Marketing Manager at P.L. Light Systems. | P.L. Light Systems
P.L. Light Systems has hired Caelin Williams as a Marketing Manager based out of its Canadian manufacturing facility in Hamilton, Ontario.
Caelin will be fundamental in the growth and advancement of the P.L. Light digital footprint and content creation efforts that will build a greater follower base and audience for the North American horticultural lighting manufacturer.
“We are excited to welcome Caelin to the P.L. Light team and look forward to continuing to grow the P.L. brand across the Americas,” says Todd Phillips, CEO and President of P.L. Light Systems. “I am confident in Caelin’s ability to advance our digital and content marketing initiatives through strategic and creative campaigns that push the boundaries of the P.L. Light brand.”
As an experienced B2B marketer, Caelin has more than a decade of experience working with leaders in experiential marketing. His expertise in content creation, digital marketing, social media, thought leadership, and video production will help to grow the P.L. Light brand and elevate its marketing efforts.
Most recently, he worked for Impact XM, where he was brought on to elevate its brand and improve content creation efforts by developing a content calendar leveraging thought leadership and better video content. Previously, Caelin spent nearly 10 years at ASTOUND Group, where he played various critical roles on the marketing team, overseeing every aspect from website and SEO to video production and proposals.
While new to the controlled environment agriculture (CEA) industry, Caelin is eager to enter the ag tech arm of the industry, where he will gain expertise in horticultural and lighting practices as they apply to CEA, ultimately helping to propel the advancement of the CEA industry in the Americas.
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