Rebecca Lusk Joins Suntory Flowers as New North America Retail Market Development Director

Suntory Flowers has added Rebecca Lusk as Commercial Director for Retail Market Development in North America. In this new role, Lusk will lead Suntory’s retail-facing commercial strategy and program development, with a focus on big-box national accounts and independent retailers.

Lusk brings more than 25 years of experience optimizing the grower-to-retail pipeline, including roles at Dümmen Orange and, more recently, McHutchison.

“Establishing a dedicated commercial leadership role will accelerate our growth by strengthening our big-box and national account strategies,” says Suntory Flowers General Manager T Jay Higgins. “Rebecca has a proven track record and long-standing relationships that will take our sales and presence at retail to the next level. She will be a great addition to our team.”

“Today, I have the privilege of joining Suntory Flowers,” says Lusk. “They have given me the opportunity to continue doing what I enjoy most: connecting innovative products with meaningful retail programs that create value for growers, retailers, and consumers. I am excited to begin this new chapter, learn from my new colleagues, build new relationships, and contribute to the continued success of Suntory Flowers. At the same time, I carry with me the lessons, friendships, and experiences from Dϋmmen Orange that have shaped who I am today.”