Dramm and Echter, which was Number 71 on Greenhouse Grower’s 2019 Top 100 Growers list with 900,000 square feet of environmentally controlled production, has unveiled a new logo and a business rebrand to Dramm Echter Farms. The comprehensive rebrand comes after a year of transformation to stay on top of ever-evolving floral market and consumer preferences. The rebrand highlights the company’s focus on connecting farms of all sizes to the floral marketplace.
“The focus is clear and simple,” says Dramm Echter Farms President Bob Echter. “Connecting Fresh Flowers to the World! Conectando Flores Fresca Al Mundo!”
Recognizing the floral industry’s diverse population, Echter says he takes pride that his company focuses on both domestic and international products, farms, customers, and staff.
The Dramm Echter Farms logo brings a colorful new visual identity, characterizing the brand as bold, steadfast, and vibrant.
“Our logo represents the diversity and innovation we strive to achieve in our industry, while staying true to our roots as flower farmers,” says Beth Hartman, Marketing Director at Dramm Echter Farms. “While our local and international partnerships continue to grow and strengthen the value we can share with our customers, our core values remain the same. As farmers, we will always be respectful of our customers, employees, and the environment.”