How You Can Help American Floral Endowment Plan Its Future
June 25, 2021 The American Floral Endowment (AFE) is an extremely valuable part of the floriculture industry, whether it’s through funding research projects or establishing scholarship programs to build future industry leadership. Now, AFE is asking for your feedback as it engages in a new strategic planning process this summer.
Please take this short 7-minute anonymous survey that will help lead the development of AFE’s new strategic plan.
This year AFE celebrates its 60th Anniversary, and in those 60 years, more than $16 million in funding has been directed to scientific research. In addition, more than $3 million has been awarded for educational grants, scholarships, and internship opportunities for young professionals.
This crucial strategic planning comes at a time when the industry has learned to adapt to new ways of conducting business. Additionally, floral consumption and consumer appreciation for flowers and plants are at an all-time high.
“Industry engagement and feedback is a vital component of AFE’s strategic plan,” says American Floral Endowment Chairwoman, Laura Shinall. “The input provided from the survey will be key in developing future needs, priorities, goals, and strategies. The data collected will guide the Endowment’s future initiatives.”
The AFE Board of Trustees is committed to continued funding for the most impactful research, educational opportunities, scholarships, and internships. These programs support continued growth for the industry. AFE is industry-driven and aims to ensure that its funding is being directed to the most critical industry needs and benefitting those that it serves.
The deadline to complete the survey is July 9, 2021. Be sure to fill it out, and ask others in the industry to do so as well!
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