From frass to exuciae, Pamela Andrade of UC Davis highlights new potential plant nutrition solutions for growers to explore.

The American Floral Endowment is launching a new Young Professionals Council professional development and leadership webinar series in 2026.

American Floral Endowment’s next Grow Pro webinar covers practical plant growth regulator strategies for everyday floriculture use.

Amanda Solliday, Senior Program Manager for American Floral Endowment’s Sustainabloom project, has become a go-to resource for sustainability in the green industry.

The template is designed to provide a straightforward, clear, and flexible framework that meets wholesalers wherever they are in their sustainability journey.

Art Van Wingerden of Metrolina Greenhouses will begin his two-year term as AFE Chairman in September 2026, succeeding David Garcia.

American Floral Endowment’s next Grow Pro webinar covers floriculture production practices with peat-reduced substrates.

Previous recipients of the Ambassador Award include Dr. Marvin Miller of Ball Horticultural and Augusto Solano of Asocolflores.

Here are three organizations in the horticulture industry, what they accomplish, and why they deserve your time, attention, and support.

BioWorks recently surpassed $100,000 in total lifetime contributions to American Floral Endowment in support of floriculture research and education.

American Floral Endowment Research Coordinator Laura Barth shares insights on the development of the Grow Pro webinar series.

American Floral Endowment’s next Grow Pro webinar covers the quality assessment of biological control agents.

As the American Floral Endowment reflects on 65 years of work in the floral community, it also looks to the future.