As 2025 comes to a close, American Floral Endowment looks back at its accomplishments throughout the industry, and on to 2026.

Research from Dr. Francesca Hand and her team at The Ohio State University explores sustainable disease control of specialty cut flowers.

Sustainabloom has released new guides for lighting and water conservation, as well as a planning template for retail florists.

AFE Research Coordinator Laura Barth shares some of her top takeaways from the Floriculture Research Alliance’s annual meeting.

Through recent surveys and conversations, American Floral Endowment has highlighted AI, technology integration, biostimulants, and several other key challenges. These efforts are helping AFE prioritize future research funding.

American Floral Endowment’s next Grow Pro webinar covers biostimulants usage to enhance plant growth and tips for more consistent success.

American Floral Endowment’s next Grow Pro webinar covers how to achieve strong, uniform spring crops through nutrient management.

A new video from American Floral Endowment highlights the power of floral community amidst a push for giving back during the holidays.

Sustainabloom’s latest industry guides cover inventory management, from both a florist and grower/supplier perspective.

American Floral Endowment’s most recent GrowPro webinar featured two of the floriculture industry’s biggest trend watchers: Dr. Melinda Knuth and Dr. Charlie Hall.

American Floral Endowment’s next Grow Pro webinar covers upcoming economic trends and consumer predictions for growers in 2026.

Program Manager Candice Musgrave documents a visit to American Floral Endowment intern Alana Wood at Pure Beauty Farms.

The Fred C. Gloeckner Foundation Research Fund is awarding $122,698 to eight new and continuing research projects.