Melinda Knuth

Melinda Knuth examines how growers can better communicate the benefits and value of sustainability practices to consumers.

New data and recent market signals point to shifts shaping how consumers discover, evaluate, and buy plants in 2026.

Dr. Melinda Knuth looks at how the industry is incorporating sustainability, not because of regulations, but instead customer expectations.

The key to finding good talent is clear and timely communication from prospective employers to job-seeking students.

Bachelor’s degree enrollment in horticultural majors reached the highest level in the last ten years in 2021, indicating strong optimism for the future of the industry.