American Floral Endowment helps growers meet production challenges by funding vetted research and translating findings into actionable tools.

SustainaGuides provide practical, research-based tools to help improve water use, substrates, nutrient management, and energy efficiency.

American Floral Endowment’s first Grow Pro webinar of 2026 covers managing oomycete pathogens in floriculture production.

The report from American Floral Endowment illustrates how investment from across the floral community is fueling research, education, and leadership development that will shape the future of floriculture.

With the 2026 slate now in motion, let’s take a look back at the 2025 Grow Pro webinars you might have missed.

As 2025 comes to a close, American Floral Endowment looks back at its accomplishments throughout the industry, and on to 2026.

Research from Dr. Francesca Hand and her team at The Ohio State University explores sustainable disease control of specialty cut flowers.

Sustainabloom has released new guides for lighting and water conservation, as well as a planning template for retail florists.

AFE Research Coordinator Laura Barth shares some of her top takeaways from the Floriculture Research Alliance’s annual meeting.

Through recent surveys and conversations, American Floral Endowment has highlighted AI, technology integration, biostimulants, and several other key challenges. These efforts are helping AFE prioritize future research funding.

American Floral Endowment’s next Grow Pro webinar covers biostimulants usage to enhance plant growth and tips for more consistent success.

American Floral Endowment’s next Grow Pro webinar covers how to achieve strong, uniform spring crops through nutrient management.

A new video from American Floral Endowment highlights the power of floral community amidst a push for giving back during the holidays.