As more growers have ventured into e-commerce in the last few years, they’ve invested time, energy, and capital to refine their shipping procedures.
The direct-to-consumer sales provide another channel for customers to find J. Berry-branded varieties from the comfort of home.
Like any other industry, the floral industry can certainly benefit from digital marketing.
A handful of wholesale growers have gone out on a limb and established their own e-commerce sites, as a complement to their already existing businesses.