Signify Adds Expertise to Its Horticulture Lighting Team
May 31, 2021 
Neil Coppinger and Colleen O’Hara
Signify, a world leader in lighting technology, has expanded its horticulture team in North America to support business development efforts in the region. Neil Coppinger and Colleen O’Hara have joined the U.S. team as Key Account Managers and will be responsible for developing new business opportunities and driving sales growth of Philips LED horticulture grow lights across all customer segments.
Coppinger will support sales efforts in the Central U.S. and Southeast, O’Hara will support sales efforts in the Northeast. Both bring extensive knowledge and experience in the application of horticulture LED lighting technology.
Coppinger comes to Signify with 13 years of agriculture and horticulture technology sales experience. He most recently served as National Sales Director at BIOS Lighting, where he worked with greenhouse and indoor growers to adopt and integrate horticultural lighting solutions. Prior to that, Coppinger held roles at Motorleaf, a company specializing in artificial intelligence for greenhouse production, and at LED grow lighting manufacturers Heliospectra and Lumigrow.
O’Hara, based in southern New Jersey, brings extensive horticulture knowledge and experience to Signify, most recently as Commercial Sales Manager for the Mid-Atlantic region at Hawthorne Gardening. Prior to joining Hawthorne, she was the East Coast Regional Business Development Manager for BIOS Lighting with an emphasis on providing lighting solutions for cannabis cultivators. Before joining BIOS, she served as Director of Sales for HiFarm, a craft cannabis cultivator in Portland, OR.
Signify Key Account Managers are responsible for developing new business and driving sales growth across customer segments including greenhouse food, floriculture, vertical farms, medicinal cannabis, and research institutes and universities. Key Account Managers collaborate closely with Signify Plant Specialists and Project Application Engineers to facilitate co-creation with growers and develop tailored lighting solutions to meet their needs.
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