Dümmen Orange Expands Basewell to Include Perennials

Dümmen Orange Expands Basewell to Include Perennials

Dummen-Orange-Basewell-SalviaDümmen Orange has introduced the next phase of Basewell during California Spring Trials 2019. The Basewell assortment has been expanded to include top-selling perennial varieties, opening up the benefits of this innovative technology to perennial growers across North America.

Basewell was introduced to the North American market one year ago, and has seen a year of successful trialing and an increasing number of annual growers adopting this labor- and space-saving technology into their regular production programs. A new product form, Basewell young plants are propagated off-shore and feature advanced root development without growing media. This allows Basewell product to ship to growers from off-shore production locations, arriving ready to transplant directly into the finish container.

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“Since the successful introduction of Basewell, we have made important adjustments to increase quality and reliability in Basewell deliveries,” says Perry Wismans, Global Head of Floriculture Innovation at Dümmen Orange. “Based on grower feedback, specs have been adjusted to meet expectations and production methods between farms have been standardized to minimize production losses and maximize grower savings. By expanding the Basewell offerings in perennials and third-party annual genetics, Basewell becomes accessible for more growers in North America.”

Basewell delivers multiple benefits for perennial growers:
• Simplifies processes with the ability to order rooted product directly from the production farm, decreasing order lead time to maximize flexibility in program planning.
• Optimizes space with the ability to transplant directly into the finish container, allowing additional production turns and a reduction of propagation space.
• Saves labor with Basewell Singles, individual cells suitable for ISO automated sticking and increased speed in hand transplanting.

“Parallel to the first successful Basewell launch in annuals, the Guatemalan-based perennial team has identified a core perennial program well-suited for Basewell,” says Jeff LaCourse, Perennial Integrated Product Team Lead for Dümmen Orange. “Basewell perennials will allow growers to produce more reliably and save costs.”