Syngenta Acquires Flower and Vegetable Seed Breeder Floranova

Syngenta Acquires Flower and Vegetable Seed Breeder Floranova

Floranova Petunia Prism MixedEarlier this week, Syngenta completed its acquisition of Floranova, a flower and home garden vegetable seeds breeder with a broad portfolio and customers in more than 50 countries.

Founded around 40 years ago in the United Kingdom, Floranova has become well-known in the industry for its strong brand and for meeting the needs of growers in both established and emerging markets. In 2017, the company generated millions of dollars in sales with a broad customer base ranging from the U.S. and Europe to the Middle East and Asia.

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“I am proud of the achievements of Floranova during the period of my ownership; there has been exciting development and growth, particularly in the Asian markets,” says Jeff Colegrave, Chairman of Floranova. “The acquisition of Floranova by Syngenta is excellent news for all stakeholders and will mean Floranova will be stronger and better placed to face the challenges in a highly competitive marketplace.”

Michael Kester, Head of Flowers, Syngenta, says the purchase will help growers manage changing consumer demand for a wider variety of crops to choose from.

“Floranova’s complementary seeds offer covers some important gaps in Syngenta’s portfolio and brings flower seed crops like pelargonium, petunia, begonia, and a distinctive product line of patio vegetables, sold under the Vegetalis label,” Kester says.

Kester notes that both Syngenta and Floranova will continue to operate as independent companies, with their own distribution and differentiated portfolios.

“This provides exciting new opportunities to strengthen our overall presence in the global flowers market,” Kester says.