Print Requirements and Specifications

 

Mechanical Requirements
Printed using 150 line screen to SWOP standards/saddle stitched.
 
Inserts
Contact the Publisher or sales representative for pricing and mechanical specifications for inserts.
 
Insert Shipping Information
Ship all inserts (pre-paid shipping required) to Quad/Graphics, 1700 James Savage Road Midland, MI 48642. ATTENTION: Greenhouse Grower magazine/Issue Month.
 
Material Mailing Instructions
All advertising artwork, insertion orders, contracts and copy instructions should be shipped pre-paid to American Fruit Grower, 37733 Euclid Ave., Willoughby, OH 44094.
 
Digital Materials
High-resolution, press ready PDFs are the preferred medium for advertisers supplied printed ad materials. Ads can be submitted via FTP upload. Progressive proofs or color keys required on all 4/c advertising. For more details, please contact your Greenhouse Grower sales representative.
 
Ad Sizes (non-bleed)
 
Specifications              Width  Depth
Full Page                               8”            10 3/4”
Full Page (live area)           6 7/8”      10”
2/3 Page                                4”            10”
1/2 Island                              4”             7”
1/2 Page                                6 7/8”      4 7/8”
1/3 Page Vertical                  2 1/8”     10”
1/3 Page Square                  4”            4 7/8”
1/6 Page Vertical                  2 1/8”      4 7/8”
1/6 Page Horizontal             4”            2 3/8”
 
Bleed Ad Sizes
 
Specifications              Width  Depth
Full page                               8 1⁄4”      11”
Spread bleed                       16 1⁄4”    11”
 
Material not to trim should be 1/2” from trim edges. No charge for gutter bleeds.
 
Commissions
15% to recognized agencies allowed only on invoices paid within 30 days. No discounts allowed on net billed items (i.e., duplicate negatives or other special requests). Short rate billing will be issued if amount of space upon which billings were based is not used within a 12 month period from date of first insertion. The advertiser is responsible and
liable for payment of all advertising placed by their agency in the event that the agency defaults on payment to the publisher.
 
Copy and Contract Regulations
Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject any advertisement which he feels is not in keeping with the publications standards. Advertising simulating editorial content is subject to approval of the publisher and will be clearly labeled “advertisement.” In order to establish credit, new advertisers are requested to prepay their first three ads run in Meister Media Worldwide publications.

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