Greenhouse Grower's GROW

Greenhouse Grower’s GROW is a strategic initiative designed to help the U.S. floriculture industry secure its long-term future by focusing on the following pillars: Invest in the Industry, Sharpen Business Management, Demand Quality, Cultivate New Customers, and Drive Consumer Success. A diverse group of GROW partners supports Greenhouse Grower in these endeavors.

The GROW program also includes two task forces: Business Management, which helps growers improve their bottom line by knowing their true production costs, and Marketing, which works to identify, gather, and create marketing resources that the horticulture industry can use to raise awareness of the benefits of plants in everyday living, attract young people to the industry, and promote their businesses.

Lin Schmale 1996

April 23, 2016

SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

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An Edible Evening At Stephen F Austin

April 11, 2016

How The Greenhouse Industry Can Propagate Gardeners The Same Way It Propagates Plants

Jared Barnes at Stephen F. Austin University says we are the experts at propagating plants. That’s knowledge we can put to good use to envision how to attract new gardeners and future horticulturists to the industry.

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Congressional Action Days 2016

April 5, 2016

Floral Industry Leaders Make Progress And (In Some Cases) Gain Victory During Congressional Action Days

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

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Student Video Horticulture Education

April 2, 2016

Use Videos Featuring Your Millennial Employees To Recruit New Talent

Your Millennial employees may be the best spokespeople you have for your business. Why not encourage them to make a 30-second video talking about why they got into horticulture?

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One symptom of Botrytis blight is gray, fuzzy sporulation on foliage and flowers, similar to that shown on the flower of this hibiscus

March 25, 2016

American Floral Endowment Will Fund Research Projects And Is Calling For Proposals

AFE’s primary research funding priorities cover everything from pest control to production management. Funding applications are due June 1.

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kendall farms

March 12, 2016

3 Grower Brands That Give Customers What They Want

With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.

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NatureFresh Internship Program

March 8, 2016

NatureFresh Develops Innovative, Interactive Program For College Students Seeking Jobs

Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.

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Kristine Lonergan, Garden State Growers

March 7, 2016

How To Make Your Brand Connect With Millennials

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

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Uber provides value to consumers by making their lives better

March 6, 2016

How To Market To Both Millennials And Boomers

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

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This row of tomatoes with large fruit load is part of an on-going project with DeRuiter Seed Co

February 24, 2016

University Of Arizona’s Greenhouse Crop Production & Engineering Design Short Course To Take Place In March

The annual event features a comprehensive educational program as well as a hands-on workshop. Registration is now open.

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Carol Miller

February 16, 2016

Why America Needs Plant Evangelists

If we want to have more people buying plants, we can’t sit back and hope for change. We need to share our passion with individual communities and spark a love for plants.

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February 2, 2016

19 Strategies To Strengthen The Horticulture Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.

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